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FitBug

FitBug

Why We Love Their Story
Fitbug is a leading provider of online health and wellness services to help individuals improve their lifestyles by making realistic changes to their daily routine. Fitbug combines activity tracking devices which upload users' personal data to fitbug.com to provide activity and nutritional targets that adapt dynamically, plus motivational support and feedback, and inspiring games and challenges. With the introduction of Bluetooth to its devices, Fitbug users can send their data in real-time to the Fitbug mobile app to sync to the latest generation of Bluetooth Smart ready phones and tablets, so they can track every step and their pace, plus distances they've covered, calories they've burned, and more. Fitbug's wearable tracking devices combine with Fitbug.com to store and quantify personal data and provide immediate feedback and support, giving users the tools and support they need to take control of their fitness and their overall health and wellness.

How We Work Together
Fitbug was founded in the UK in 2004 with Fitbug.com launched in January 2005. Fitbug hired Savoir Media to launch its activity tracking devices and online health and wellness service coaching services to the U.S. consumer market, which includes Fitbug's participation in the 2013 Consumer Electronics Show (CES). This involved the following:

  • Public Relations
  • Media Relations
  • Content Strategy and Development

What We Helped Achieve
Savoir Media secured broad coverage for Fitbug in consumer and tech outlets within the US and internationally prior to and during their Consumer Electronics Show (CES) participation in January 2013. These placements spoke about Fitbug's new digital health devices - the Air, Wow, Luv, and Orb. Three of these devices were launched at CES 2013. Placements include the following:

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