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Why We Love Their Story
LuxCouture is a retailer of unique luxury goods, such as handbags and accessories. When we met Sari Brown, CEO of LuxCouture, we immediately knew that she had what it took to succeed in the competitive fashion industry. First, she had a distinctive way of assessing fashion trends and used this perspective to make smart purchasing decisions. Second, she matched her good fashion eye with savvy business sense. She tried to leverage factors such as currency exchange in deciding where to source her products. Lastly, Sari was passionate about both her business and the industry that she was in. She showed this passion through her willingness to go the extra mile for her customers. All of these assets resulted in her ability to create a niche for LuxCouture in the Boston fashion accessories market and to become a credible expert in the fashion industry.

How We Work Together
LuxCouture subscribed to Savoir Media's Total Media Plan in order to launch the company and expand their online presence. Both initiatives helped position the company for the opening of their first brick-and-mortar store in Boston. The launch campaign included the following elements:

  • Public Relations
  • Content Strategy
  • Media Training

What We Helped Achieve
The national public relations initiative that Savoir Media planned and executed established LuxCouture's expertise and credibility in the fashion industry, making them a go-to source of information about the latest trends in luxury accessories. By the end of the launch, they were a recognized brand, especially in the Boston market, bolstering their efforts to open their first brick-and-mortar store. Stories about LuxCouture appeared in the following media:

  • Boston Globe's Best of the New Winner
  • Boston Globe's Fashion Boston
  • Lucky Magazine
  • NECN
  • Boston magazine
  • Improper Bostonian
  • WellesleyWeston Magazine
  • Star-Telegram

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